For those wanting to learn more about Zenith, the “Story Bar” allows visitors to take a moment while diving deeper into the Zenith universe in a surprising and unexpected way. Upon arriving at the Manufacture in Le Locle, visitors are ushered to the boutique area, where warm neutral tones are juxtaposed against a stretching central blue element from the floor to the spiralling staircase that’s backlit to evoke a starry night sky – a symbolic element central to Zenith’s lore from the time of its foundation and a nod to its “Time to Reach Your Star” philosophy. Whether to immortalize a memorable tour of the Manufacture or to purchase a Zenith timepiece from the place of its creation, the Zenith Manufacture Boutique is the perfect place to dive into Zenith’s lore while shopping its full range of watches in a harmonious space blending centuries-old tradition with a contemporary atmosphere. Long regarded as the birthplace of the very first vertically integrated Swiss watchmaking site in 1865, the Zenith Manufacture makes for a uniquely immersive watch shopping experience.
The time has finally come for Zenith to open the doors to its one and only boutique in Switzerland in the most symbolic location of all: its Manufacture in Le Locle. Retail price of the new Zenith Chronomaster Original Boutique Edition with the Stainless Steel bracelet = CHF 8,900 and with the Blue calfskin leather strap = CHF 8400. New: Zenith Chronomaster Original Boutique Edition To celebrate this monumental opening, they launched a new Zenith Chronomaster Original Boutique Edition. The new Zenith Boutique is recently opened, and is the one and only boutique in Switerland.
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